Face it, folks: the self storage industry is not the most high-tech service out there, is it? Your customers find your facility when they drive by and see your billboard, when they peer into the Yellowpages, or at the most when responding to an add in the local paper, right? What could the internet possible have to do with self storage?
Everything. You see, even if you and your facility aren’t up to speed with the massive changes the internet has brought to every conceivable industry in the world–including, no less, self storage–your customers are. Social media and blogs aren’t just how your customers chat with their friends–they’re how your customers consume news and information, filter opinions and make judgments, and formulate their identity and connect with brands. In that way, social media is a step beyond all other forms of media, and by not engaging with it and utilizing it for your business’s purposes you risk falling behind your competitors.
You likely already use some sort of social media in your everyday life–otherwise you wouldn’t be reading this. You might be fluent in its concepts and ideas and so think that translating your everyday, social experience with the media into your business is as easy as creating a Facebook profile. Trust us: it’s not. Social media marketing requires its own tactics, techniques, and way of thinking if you’re going to be in any way successful. So where can you start?
Avoid banging your head against the wall and skip the trial-and-error step by consulting the experts. Tune in to SpareFoot and SBOA’s (Storage Business Owner’s Alliance) Webinar this Wendesday, July 11, from 1:00-2:00pm Central to learn straight from the experts. SpareFoot has had enormous success utilizing its blogs and social media accounts to build a solid, recognizable brand that consumers trust and whose activity enhances its position in search results–particularly after Google’s Penguin update–which ends up driving more traffic and business to their site. This is a FREE educational opportunity you just can’t miss.
The marketing and SEO experts at SpareFoot will walk you through how to position your blog, develop stories, and engage with the greater online community. This is unmissable advice from the premier experts in the industry–catch it and get a leg up on the competition. Miss it and fall behind.
The Webinar is titled Get Published: Blogging for Self-Storage Facilities. Sign up for it here.
***UPDATE: If you missed out on the Webinar, or would like to review some of SpareFoot’s points, you can download the audio recording here.
Don’t miss out on any future Webinars! Head to SBOA’s Webinar calendar and keep yourself updated.
Brian Shreckengast is a writer at Self Storage Deals.